Here's to the Fearless: American Family Insurance

Recognized as their most successful digital campaign to date.

We celebrated fearless dreamers everywhere who display the courage to pursue their dreams, no matter what obstacles come their way.

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74% engagement rate

8,000 unique site visitors, 60% referral traffic
9,000 page views
Average time spent on page: 5 minutes. That's a 105%-average-increase.

Responsible for:

Conceptual campaign direction
Interviewed 16 dreamers and created a content plan to best showcase their stories
Directed photography and video direction, edited content for various platforms
Integrated social campaign content [Carousel ads, animated gifs, video, image + story etc.]
Campaign site content [Interactive digital experience, video stories, photo stories, 360-video tours, etc.]

Dreamer videos

We're celebrating fearless dreamer and aviator Kyle Fosso who is building his own plane to show the next generation that anything is possible. See how more dreamers are finding the courage to overcome challenges at http://www.amfam.com/fearless #DreamFearlessly #FearlessFriday

Social content

We're celebrating fearless dreamer and artist Bren Sibilsky who decided to pursue her true love of sculpting-and she's never looked back. See how more dreamers are finding the courage to overcome challenges @http://www.amfam.com/fearless. #DreamFearlessly #FearlessFriday

Interactive landing page

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